According to J.D. Power’s 2011 China New-Vehicle Intender Study, Chinese buyers are more likely to consider buying European models than two years ago and less likely to consider Japanese and domestic Chinese models.
According to the same source, 32 percent of buyers will consider a European model, up from 25 percent in 2009. An increasing proportion of intenders are citing concerns about quality and reliability and concerns about dealer service for Japanese models; and cite a lack of recommendations from family and friends.
Although many factors affect the rate of a model of intention, but intention to buy cars crowd the top three considerations in a “comfortable ride”, “easy to manipulate” and “beautiful appearance.”
Other important considerations include fuel economy, engine displacement, repair and maintenance costs, the dealer’s expertise and services, and whether the brand has a broad dealer network.
Models with the highest levels of consideration in each segment include:
– Compact: BYD F0 and Chery QQ3
– Premium compact: Chevrolet Sail
– Entry midsize: Volkswagen Polo
– Midsize: Chevrolet Cruze
– Lower premium midsize: BYD F6
– Upper premium midsize: Honda Accord
– Luxury: Audi A4L
– SUV: Volkswagen Tiguan
– MPV: Buick GL8