Chinese love BMW: First 9 months sales, greater than full year 2010 image

For BMW China, the period January to September 2011 generated sales of 165,669 BMW vehicles and 11,853 MINI vehicles, more than in the full year of 2010, with growth rates between 45% for BMW and 60% for MINI.

The 7 series registered the most important growth, with 24,0000 units sold, 32 percent more than 2010. BMW’s X models counted 38,000 units sold. Both the 7 series and X range are imported into China.

From the domestic manufactured vehicles, the 5-series registered the highest sales growth in 2011 of 88 percent versus 2010, as it were sold 52,500 units. Also, the 3-series sold 34,400 units, an increase of 33 percent over the same period of 2010.

The China sells counts for near 15 percent of the total sales, a figure almost equal to the sales registered in Germany itself.

In China, BMW expanded its network from 200 to 250 dealers in 2011. Also, the company seeks to increase its production capacity at its local joint venture with Brilliance Automobile, where can now produce about 75,000 3 Series and 5 Series sedans.

Furthermore, the existing plant will be improved in order to produce 100,000 vehicles per year, while another 200,000 vehicles per year will be added to the total output by a new designed factory that will start operating at the beginning of 2012.