For the second year in a row Chrysler impresses everyone with the Super Bowl commercial, highly considered a political ad, while the Chevy ad was more like a tough one but with a funny twist.
The other companies’ commercials not only repeated in a way the old themes, but also cut the element of surprise by releasing them before the Super Bowl. Different from the previous years is the fact that companies paid for bigger chunks of time, which is a great deal taking into consideration that 30 seconds cost $3.5 million.
The commercial that won praise form marketing experts was the one created by GM in which a Chevy Silverado truck survives a 2012 Mayan end-of-the-world scenario.
Tim Calkins, marketing professor at Northwestern University’s Kellogg School of Management, said that the ad “really stood out” among all.
The commercial presents a truck driver that looks for his friends that drives a Ford and finds out that he didn’t make it. A Ford attorney tried to convince GM not to run the commercial since insurance industry data show it is Ford the company that makes the safest pickup truck.
On the other hand Chrysler’s Eastwood commercial, was dubbed a tough and powerful spot that generated a great amount of comments with its emotional appeal. Many said that it seemed an Obama re-election commercial from Chrysler.