Fiat Chrysler CEO Sergio Marchionne admits it was a mistake to adopt Chrysler’s 200 sedan sloped roof from another carmaker, as this bold idea affects the model’s sales.
Chrysler 200 sedan is definitely looking more attractive than its predecessor and it proved to be a better car as well, but the model has not been so successful as FCA hoped it would be. And the reason for this was debated by the company’s CEO Sergio Marchionne at the Detroit Auto Show this month. “The 200 failed because somebody thought that the rear-seat entry point inside the 200 — which is our fault, by the way — is not up to snuff,” Marchionne said, presumably hinting at the Consumer Reports publication which did not give the 200 its recommendation. And the problem is with the slope of the roof limiting the headroom in the back, as well access.
Marchionne admitted Chrysler’s designers copied the sleek idea from an unnamed Hyundai model, presumably the Sonata. “We didn’t copy the car, we copied the entry point to the rear seat. Dummies. I acknowledge it,” he said. “Some people from design left some of their private parts on the table after we came up with that determination. But I think we’re learning from this process.”
On the other hand, Fiat Chrysler Automobiles has other worries on its plate, as the automaker has its work cut out this week to convince investors it can deliver its turnaround plan after model delays, deferred investments and slowing demand in key markets Asia and Latin America.
Via Automotive News