The Auburn Hills automaker, now a wholly owned subsidiary of Italy’s Fiat SpA has devised a clever way to promote its new 2015 Chrysler 200.
Together with Google’s Maps service, the US automaker has decided to launch an interactive website that lets anyone experience the building process of the 200. People can virtually tour the recently renovated Sterling Heights Assembly Plant, which ate up a $1 billion investment – after back in 2009, when Chrysler was bankrupt, the facility was set to close.
“It’s ‘all-new’ in every aspect, and will challenge consumer perceptions in the mid-size segment,” Olivier Francois, Chrysler’s chief marketing officer said in a statement. “I personally wish everyone could visit the plant to walk through and experience the fascinating process live. Since we can’t bring people to the plant, we’ve worked with Google to openly bring the plant to the people, so they can themselves experience how these processes drive precision, reliability and deliver an exceptional and truly all-new Chrysler 200,” he added.
Chrysler decided against axing the plant and now the state-of the art 5 million-square-foot Sterling Heights produces the new 2015 Chrysler 200, a model competing with the Honda Accord, Toyota Camry, Nissan Altima and Ford Fusion. Using the Google Maps Business View people can take a guided tour of 12 unique videos or explore the entire facility on their own.