Chrysler Delays Cherokee Media Preview image

Chrysler has postponed the 2014 Jeep Cherokee media preview which was to take place next week due to an electronic problem controlling the engine.

“Over the last couple of weeks during final quality and durability testing, we have discovered the opportunity to further improve powertrain calibration in the Jeep Cherokee, ” Chrysler said in a statement. “We will introduce the vehicle to media and consumers as soon as that process is complete.”

More than 200 analysts and reporters were expected to come for the program in Seattle this weekend to drive the Cherokee, which is considered the most important product of the US automaker so far this year. This delay comes after the automaker has already delayed beginning production of the model at its Toledo plant.

Moreover, the introduction of the Dodge Dart compact sedan in 2012 did not meet the expectations of CEO Sergio Marchionne. The Cherokee production began in June 24 at the Toledo plant, after it has been delayed for a month.

Several weeks ago the automaker invited media at the Toledo plant to see the finished version of the SUV. Yesterday, July 29th, Chrysler said that it plans to begin dlivering the Cherokee to dealerships by September.

“While the media drive timing has changed, production continues and the vehicles will be in showrooms in September,” the company said in its statement.