Chrysler Group LLC announced yesterday it finally began shipping a key model for the company, the Jeep Cherokee, which had been delayed by about two months.
The Cherokee is a replacement in the automaker’s lineup for the Jeep Liberty, which was discontinued. Dealers of the brand had grown concerned of the planned rollout of the model, that was expected to reach showrooms a lot earlier and failed to catch the good months of August and September. They should begin arriving in large numbers within 10 days.
“Jeep dealers will breathe a sigh of relief that the Cherokee’s launch delay appears to be coming to an end,” said Tim Fleming, analyst at Kelley Blue Book. “Excluding the discontinued Liberty, Jeep sales have been on a roll this year, up 16%, and the Cherokee gives Jeep another player in the red-hot small crossover space. Chrysler hopes the distinctive styling and cutting-edge technology on the Cherokee will set it apart from the competition, and has invested considerable time and money to make sure this important model is ready once it hits the market.”
Chrysler said last month that shipments of the Cherokee that came from Jeep’s manufacturing plant in Toledo, Ohio, were halted because of the need to fix a computer glitch in controlling the vehicle’s nine-speed automatic transmission.
) - Wednesday, October 23rd, 2013 - filed under Industry
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