This is truly the end of an era for the third largest US automaker – Chrysler Group LLC has just announced it would from now on be referred to as FCA US LLC – following the new naming scheme that derives from the parent company’s name Fiat Chrysler Automobiles NV.
It all started back in 2009, when Chrysler was in deep trouble as it was just emerging from government-sponsored bankruptcy – salvation came from Italian automaker Fiat SpA which acquired a controlling stake in the company. Then, five years later, 2014 would go down in history as the year when the American maker became a fully owned subsidiary – and the two companies merged to form FCA NV. It’s a truly global automaker, with financial registration in the Netherlands, global headquarters in London and share listings on the New York Stock Exchange and the Milan bourse.
Chrysler – now effectively FCA US – has also announced the name change would have no impact on the company’s headquarters in Auburn Hills, Michigan, its holdings, management team, board or brands. The carmaker has at least 77,000 employees worldwide, with 36 manufacturing units – 23 of them in the United States, six in Canada and another seven in Mexico.