Strategic Vision made a love/hate study among US consumers, with good bragging rights for the Chrysler Group – seven of their models earned the Love title in their categories.
The best-of-the-best earned the titles of “Most Loved Vehicles in America,” after US car owners were surveyed on the ownership experience with their cars and whether they “Love” or “Hate” them. The scores were calculated using a “Most Loved Index” that weighs several attributes rendered by the vehicle and the dealership experiences from a low of 1 (hate) to 7 (love).
“Having seven Chrysler Group vehicles named as ‘Most Loved Vehicles in America’ by Strategic Vision is a terrific honor,” said Reid Bigland, Head of US Sales – Chrysler Group LLC. “It’s meaningful to have our customers express their satisfaction and emotional attachment they have with our vehicles; that is what drives us to create and develop vehicles that customers can continue to love.”
“In our full-year automotive study, the winners both surprise and delight some pundits in the industry,” said Christopher Chaney, Executive Vice President for Strategic Vision. “Love creates vehicles that have a strong position in their markets and is ultimately expressed in being Loyal.”
The seven Chrysler Group vehicles were: Dodge Dart (Small Car); Dodge Durango (Mid-size SUV); Dodge Charger (Large Car); Dodge Challenger (Specialty Coupe); Jeep Grand Cherokee (Mid-size SUV); Ram 1500 (Full-size Pickup); Ram 2500 and 3500 (Heavy Duty Pickup).
by Aurel Niculescu
) - Tuesday, February 18th, 2014 - filed under Chrysler
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