This year Super Bowl will amaze us with some pretty awesome ads filled with colorful characters such as body-painted models, hipster vampires, all-star celebrities, Darth Vader and CGI-aliens.
But the biggest surprise is reserved by Clint Eastwood, who is expected to be seen in two-minute Chrysler ad.
As we all know, last year’s commercial brought the company an Emmy. The company hit the market with its “Imported From Detroit” campaign, featuring rapper Eminem behind the wheel of a Chrysler 200 sedan.
Hopefully this year will bring Chrysler another victory. The company did not want to release details or previews of this year’s ad, but everyone is expecting the actor “giving the country a pep talk.”
Super Bowl is the perfect opportunity to maximize marketing impact through commercials. That is why advertisers are shelling out big money to have their ads seen during the game. The NBC charges about $3.5 million for a 30-second slot.
“We took a chance and became the first marketer to run a two-minute commercial on the Super Bowl,” Fiat and Chrysler CEO Sergio Marchionne said during a speech in Detroit at the Automotive News World Congress last month.
“It was a calculated, all-or-nothing risk.”
“Some critics questioned whether it would also move the metal. The answer is in the numbers,” Marchionne said. “For the full year, the Chrysler 200 ended up outselling its predecessor by 127%.”