Chrysler makes new owners go Easter egg hunting image

On the latest models coming from the US automaker’s brands – Chrysler, Dodge and Jeep – the designers have purposely hidden some “Easter egg” images that bring forth each brand’s heritage.

As we approach the Easter celebrations, this piece of news really put a smile on our face, so we intend you have a bit of fun as well – especially if maybe you’re a recent owner of one of the company’s cars and had no idea about this idea.

“We do it to put a smile on the customer’s face,” Chrysler interior design director Klaus Busse said. “There’s no added cost. Zero. You can turn a cheap piece of plastic into a collector’s item.”

“It’s inspired,” Bill Visnic, an analyst, said. “It brings a bit of levity to a business known for taking itself seriously, gives the owners something to enjoy and feel in-the-know about and shows that the designers themselves understand the vehicles’ and brands’ heritage. It sets a brand or a vehicle apart. Owners appreciate it.”

It all started with the embedding of a small image of the original 1941 Willys Jeep onto the 2011 Wrangler’s windshield frame. Now, examples include a topographical map of a famous off-road track hidden on the 2014 Jeep Cherokee or a Detroit skyline perspective that keeps GM headquarters hidden, included with the new Chrysler 200.

Also, the 2015 Dodge Challenger, which just made its official public debut during the 2014 New York auto show features a tribute paid to the Dodge brothers – which founded the brand 100 years ago.