Chrysler expects sales in March to reach the 36th straight month of sale gains.
Reid Bigland, Chrysler’s head of U.S. sales and president and CEO of its Dodge brand, sees the company’s sales keep increasing in March, while the Dodge brand will report double digit growth.
“March is going to be a squeaker, but I think we’ll be up from a sales perspective,” he told reporters following the reveal of the refreshed Dodge Durango at the New York International Auto Show.
As Chrysler has been constrained with the shipping of several products during the first quarter said it expects volumes for this period to be lower compared with the same period last year. Earlier this month the automaker announced that volumes in the first quarter will be affected by the end of the Jeep Liberty production and the launches of its 2013 Ram heavy truck, Jeep Compass and the 2014 Jeep Grand Cherokee.
“That’s really indicative of the new Chrysler,” he said. “We’re not going to put vehicles into the market until they’re ready. There’s no question that our success has everything to do with product.”
In February Chrysler’s sales increased 13% in the US and Bigland said that the Dodge Charger and the Dodge Challenger will certainly reach record sales this year. The Dodge Dart is expected to sell more than 8,000 units in March, which would be the 4th consecutive month of sales record.