Chrysler shipped the first 800 new 2013 SRT Viper from its Detroit Conner Assembly plant.
In December 2011 Chrysler promised it will resurrect the Viper and reopen its plant in Detroit after the automaker has ceased production for the model for two years. Chrysler unveiled the 2013 SRT Viper at the 2012 New York International Auto Show. SRT brand chief Ralph Gilles said the automaker expects to ship 1,800 Viper vehicles this year.
“The business case works at far less than 2,000 a year,” Gilles said in an interview on the sidelines of the 2013 New York auto show Thursday. “It’s a handmade car. It’s really a laborious process.”
The Detroit Conner Assembly plant manufactures only 14 such vehicles per day. The first 800 units were sent to their North American customers and the first Viper was auctioned for a pediatric cancer charity and it was sent to its new owner in Minnesota. Gilles has a white Viper and has driven it for only 30 miles before heading to the New York Auto Show.
“It’s easy to maintain, doesn’t show any scratches, looks good for years,” said Gilles. “This world-class car is made in Detroit,” he proudly added.