Strong demand for Ram pickup trucks drove Chrysler sales up 14 percent in August.
The Ram brand enjoyed its best August sales in five years and helped Chrysler sell more than 148,000 vehicles last month.
Ram sold more than 25,000 pickups in August, up 19 percent from a year earlier. Sales were helped by big discounts, with Chrysler offering $4,289 in discounts on the Ram 1500. Another reason for the good results is the fact that small businesses and individuals are replacing work trucks that should have been replaced during the recession.
Ram pickup trucks aside, Chrysler’s top sellers in August were Dodge Caravan and Chrysler Town & Country minivans. Dodge and Chrysler van sales rose 35 percent and 30 percent respectively. Chrysler’s 300 luxury sedan also enjoyed a strong 65 percent sales increase. Chrysler sold more than 3,000 Darts in its first full month on the market, with the Dart being the carmaker’s first competitive compact car in more than a decade.
Analysts are predicting sales of more than 1.2 million vehicles for August, up 20 percent from a year earlier. Annual sales are expected to reach 14.2 million to 14.5 million units, with August the second-best month of the year.