Chrysler announced a new version of the 2013 Ram 1500 pickup, the all-black Ram Black Express, which will hit dealerships this month.
According to Chrysler the Ram Black Express is the “baddest-looking” among all factory-built truck that are on the market. The truck is entirely painted in black, has all body-side badging removed, black front fascia, 20-inch black aluminum wheels, black grille surround with black hex-link inserts, black Ram’s head badges on the tailgate and grille and black rear bumper.
“Ram Trucks are known for their bold, in-your-face presence,” said Ram brand president Reid Bigland in a statement. “The new Black Express takes Ram’s aggressive good looks to an all new sinister level by blackening out the entire truck while maintaining a great price.”
The 2013 Ram Black Express will come in two options, as two- and four-wheel-drive models, and also with a choice of regular cab, crew cab or quad cab body styles. The base price would be $26,955, at which will be added the destination charge of $1,095.
From January to May, Chrysler’s sales in the US increased 9%, surpassing the industrywide increase of 7.3%. Ram pickup sales rose 23% during the first five months of the year, close to GM’s and Ford’s large pickup sales.
Source: The Detroit News