Chrysler said that it is improving the quality of its vehicles’ software, which cause the recent delays in production, because the company wants the vehicles to arrive problem-free.
Chrysler is improving the quality of its vehicle’s software, while it is struggling to keep up with increasing demand, rolling out the latest technology and training novice workers. Onboard computer systems are of utmost importance as they control everything from a vehicle’s entertainment systems to engines, and all automakers will have to face software issues sooner or later while they try to integrate the latest technologies into their cars.
Such an example will be Ford which had to recall vehicles fitted with its new 1.6-liter EcoBoost motor, due to software issues. Chrysler is also trying to get rid of its reputation for poor quality vehicles, by turning to the ‘green’ side of the auto industry. CEO Sergio Marchionne blamed the automaker’s lower than expected first quarter results on the delay in introducing the 2013 Ram Heavy Duty pickup and also the 2014 Jeep Grand Cherokee, leaving dealerships with too few vehicles to deal with consumer demand.
“The launch didn’t go as we wished it to go,” said Doug Betts, head of quality for the Fiat-Chrysler group, in an interview with The Detroit News. “Cars have become rolling computers. The issues that we held cars for primarily were related to software that we needed to update before we shipped them.”
Source: The Detroit News