Dongfeng Peugeot Citroen Automobile Company (DPCA) will release the all-new Citroen C-Elysee hatchback to the Chinese market at the end of this month or early March, xinhuanet.com said today. Most of its features are like those of the new Citroen C-Elysee sedan model, and have a similar price of about 100,000 yuan ($14,700).
The new Citroen C-Elysee sedan model sold 7,500 units in January this year and this high sales record has encouraged the joint venture DPCA to launch its Citroen C-Elysee hatchback model to meet the market demand.
In 2008, the sales of DPCA’s new Citroen C-Elysee hit 55,205 units, rising 75% from its sales in 2007 and exceeding this sedan model’s sales target by 10%. The new Citroen C-Elysee posted the fastest sales growth last year for the first time in China’s sedan segment of this kind.
In January, the Dongfeng Citroen series saw its retail sales reach 12,414 units, up 107% year on year, and the Dongfeng Peugeot series sold 6,750 units, with the new Peugeot 207 model showing a sign of strong growth.
For better sales growth in the recovering market, Dongfeng Peugeot Citroen has decided to launch three new Citroen models this year: the new C-Elysee hatchback, C-Quatre sedan and new C5.