Citroen decides not to bring crossover in booming European market image

Although PSA Peugeot Citroen is the second-largest European automaker, you might have no idea that Citroen has a new crossover in the subcompact segment – the C3-XR.

That’s because the French automaker decided to focus on the Chinese market alone and has ruled out any possibility of the model being sold in its home area as well. That leaves the booming small-SUV/crossover market at the hands of the Peugeot 2008 and larger Citroen C4 Aircross / C4 Cactus duo. The company says the model’s design philosophy and overall specifications were especially adapted to cater for the precise Chinese customer profile, as they seek a very spacious interior, larger design and automatic transmissions.

The China-only model is scheduled to hit dealer lots in December and is scheduled for production at one of the PSA/Peugeot-Citroen factories in Wuhan. Citroen CEO Linda Jackson says the focus on the Chinese market leaves the C4 Cactus as the better European option for customers looking for a subcompact crossover-styled vehicle that is also affordable.

The C3-XR will be offered in China with a 1.6-liter gasoline engine and a six-speed automatic transmission and the model’s positioning would be dangerously close to what Peugeot offers with the 2008 on the European market. China is also a key market for Citroen to push overseas sales to more than half from this year’s 40% mix.

Via Automotive News Europe