The PSA Group – who is enjoying a string of successes lately, on top with the acquisition of Opel from GM – is also diligently preparing its long-awaited return on the North American market.
Ex TrueCar and Nissan executive Larry Dominique is now Senior Vice President of PSA North America and the first step of their return will be the introduction of car-sharing services. Anyways, fans of the French brands can already see the fruits of the return – thanks to a major Citroen exhibition (their biggest ever in the US) named “Citroen: The Man, The Marque, The Mystique”. It’s currently up and running at the Mullin Automotive Museum and will stay there through the spring of 2018.
“Citroën is a marque that has always appealed to me on some level,” Peter Mullin, founder and CEO of the Mullin Automotive Museum, commented. “The way in which the company set about designing its often odd but always stunning vehicles, packing them with wildly innovative technologies, is fascinating to me.” Citroen has always been considered an avant-garde brand, with lots of funky or quirky designs and innovative technologies – and they’re currently returning to these roots. This means it’s a good idea to visit the museum and see what happened in the past – to have a good look at what’s in store for the future.