The French automaker has been tasked – according to the group strategy – to provide good value for money and stylish, quirky choices to the mass-market consumer.
Upscale buyers get the Peugeot brand while the luxury seekers can search the DS roster – so Citroen is dealing with the main mass-market segments. For example they have the C-Elysee sedan which follows the same recipe of the Dacia brand – offering a no-frills great value for money. It’s not available across every market the Citroen brand is present because sometimes being quirky (read C4 Cactus, Picasso and the new C3) is really enough. But the seven times WRC champion Sebastien Loeb does drive on in the World Touring Car Championship, so it has to account for something.
The C-Elysee has now reached its mid-life cycle peak, which is why the automaker has presented the facelifted model. The refreshed model has a new front end – with reworked radiator grille with chromed chevrons and an LED strip above the fog lamps to fulfill the DLR duties. The back has 3D-effect taillights and there are also different alloy wheel designs and two fresh colors – Lazuli Blue and Steel Grey. Inside, the most notable change is the addition of a new 7-inch touchscreen infotainment system featuring Android Auto and Apple CarPay compatibility.