Citroen sales in Latin America hold back Peugeot’s global sales image

PSA Peugeot Citroen has seen a small growth of 0.4% for the first half of 2015 in spite of the European market rebound, this because of a big decline in demand from the Latin American consumers and also weak sales of the Citroen brand over there.

The automaker stated that deliveries rose from 1.541 million last year to 1.547 million up until June this year. After a close call with bankruptcy in 2014, Peugeot is doing its best to cut costs and streamline its model line-up following a recovery plan implemented by the brand’s CEO, Carlos Tavares.

Peugeot has registered a growth in sales of 3.9% with the success of its new models like the 308 compact and the 2008 mini-SUV, but its setbacks remain its DS line and Citroen. The French Group sales went up 2.9% in Europe, however, under the level of a recovering market that had likely expanded about 7% according to auto industry data for January up to May. The brand’s market share fell from 11.1% to 10.5%, and Citroen’ European registrations only saw a 0.5% increase in the first half of 2015, which stood for a small advantage drawn from the recovery.

The French automaker witnessed a fall of 2.7% globally, with the premium marquee DS’s car sales going down 16.2%. The weakened demand in Latin America added to PSA Peugeot Citroen’s not so good phase, brought a drop of 28.6% in sales for the French carmaker.

Meanwhile, Peugeot has its hopes up in the long run with partner and shareholder Dongfeng in China, as registrations went up 2.17% there and in Southeast Asia.


By Gabriela Florea