Citroen to increase C4 Cactus output, expand to new markets image

PSA Peugeot Citroen ahs decided to lift the annual production quota of the Citroen C4 Cactus compact crossover and also expand its presence outside Europe as the very unconventional model managed to surprise the company with its popularity.

According to Citroen’s chief executive officer, Linda Jackson, the brand will expand outside of Europe with the addition of new markets, such as Australia, South Africa and perhaps southeast Asia. The oddball initially had industry experts rather skeptical with its appeal towards the mainstream segment of buyers, as the crossover featured an unconventional design with bumpers and so-called “Airbumps” on the sides design to bring additional protection against minor crashes. But the top executive says the car has been so successful that it has been decided to expand its availability outside Europe – they envisioned annual deliveries of 70,000 units. But the car has already surpassed that threshold even as the launch was in steps, starting in France last June. “We are ahead of where we thought we would be and we are increasing production,” she commented.

The brand has decided to increase output by 10,000 units per year at the plant in Villaverde near Madrid, Spain, where the crossover is being manufactured. According to market researcher JATO Dynamics, the compact has been sold in 28,336 units during the first four months of the year, becoming the third best-selling product in the lineup, behind the C3 subcompact hatchback and C4 Picasso minivan. The success has also prompted Citroen to use it as an inspiration for future models, including the upcoming compact SUV announced by the Aircross concept shown at the Shanghai auto show this year.

Via Automotive News Europe