French carmaker Citroën is targeting the world’s most populous automotive segment – the compact saloon market – with two new models, the C-Elysée and C4 L.
Both cars have been developed for overseas markets, and if they both look a little familiar, there’s good reason.
In the case of the C-Elysée, Citroen has utilised the same platform and components that make up partner Peugeot’s new 301 sedan.
The C-Elysee is a squat, solid-looking mid-sized saloon with ‘robust’ aesthetics. In other words, it looks like a well-styled brick. Citroen says the distance between its wheels, or the wheelbase, is 2.65m — the longest in its class. That gives it a roomy interior with enough space for all the family and a large boot measuring 565 litres.
The three-box C-segment sedan will be powered by PSA’s new VTi 72 petrol engine which Citroën says has been specially tailored to driving conditions and fuel quality in emerging markets.
The new engine produces 72bhp and 81lb ft of torque from 3000rpm. Fuel consumption is rated at 56.5mpg and emissions are 115g/km, a 22 per cent improvement on the 1.4-litre unit it replaces.
The C-Elysee will be manufactured in Spain and will be launched in Turkey, Spain, Central Europe and Algeria at the end of 2012.
CITROËN C4 L
The C4 L is the first production car from the Shanghai style centre, intended as a prestige offering at the top of the C segment, with an exceptionally relaxing ride and standard-setting onboard comfort.
Citroen says the C4 L will feature hands-free door opening and engine start, touch-screen GPS, reversing camera, heated windscreen and air ioniser.
It’ll be powered by a choice of THP150 or THP170 or VTi engines working in tandem with either a manual or a new automatic sequential 6-speed gearbox.
The Citroën C4 L will be manufactured in each of the zones where it will be sold; Wuhan, China by the end of 2012 and Kaluga, Russia in the first half of 2013.
PSA Peugeot Citroen, which has suffered as demand has crumbled in its core western European markets, is seeking to raise the share of deliveries outside the region to 50 percent in 2015 from 42 percent last year.