Clarkson, Hammond and May funded online platform DriveTribe image

The former Top Gear hosts, Jeremy Clarkson, Richard Hammond and James May have been keeping themselves busy since parting ways with BBC.

For starters, the entire world knows they’ll be heading an entirely new auto show after being tapped by Amazon with a highly lucrative deal. But the trio has also invested their well earned money into a completely new online platform named DriveTribe and scheduled to go live later on this year. DriveTribe’s CEO, Ernesto Schmitt, has recently said the funding for the platform during the initial build-up phase came entirely from Jeremy Clarkson, Richard Hammond, James May, and Andy Wilman. The latter is an ex-Top Gear executive producer who is actually working with the three at the show for Amazon Prime.

The main objective of the project is to deliver a single online location for anything related with the three, and also provide content for a new, untapped market of car aficionados. The so-called “tribes” will be the basis of the editorial team and each of the sections will have individual content editors. Clarkson, Hammond, and May will have their tribes as well and will deliver content specifically for DriveTribe. There’s a big editorial staff of 15 to 30 full-time members, as well as “stars, bloggers, writers, and videographers” coming up with their own contributions. So far there’s no mention of any connection between DriveTribe and the Amazon show so this might be a separate attempt from the trio to attract fans of the previous Top Gear format as well as motoring enthusiasts from around the globe.

Via The Verge