Chrysler Group’s Super Bowl commercial delivered by Clint Eastwood about Detroit’s comeback carried what some considered a political message.
But late Monday, Eastwood, 81, said that was not his intention.
“I am certainly not politically affiliated with Mr. Obama,” Eastwood told Fox News Channel. “I am not supporting any politician at this time.”
“It was meant to be a message about job growth and the spirit of America. I think all politicians will agree with it. … If Obama or any other politician wants to run with the spirit of that ad, go for it.”
“It has zero political content,” Chrysler and Fiat CEO Sergio Marchionne said in an interview Monday with Paul W. Smith on WJR-AM 760.
Mr Marchionne added: ‘We are as apolitical as you can make us… and I sincerely hope that it doesn’t get utilized as political fodder in a debate.
But some Republicans had the opposite reaction.
”I was, frankly, offended by it,” said Karl Rove on Fox News Monday.
“I’m a huge fan of Clint Eastwood, I thought it was an extremely well-done ad, but it is a sign of what happens when you have Chicago-style politics, and the president of the United States and his political minions are, in essence, using our tax dollars to buy corporate advertising.”
Chrysler last May repaid all the loans made to it by the Obama administration six years before required. At the same time Fiat, which owns 58.5% of Chrysler, bought the U.S. government’s equity stake in Chrysler.