The facility, Infiniti’s first in Europe, is being constructed at the remises of the highly successful Sunderland complex of sister brand Nissan – the biggest car manufacturing plant in Great Britain.
The start of construction has been celebrated with a groundbreaking ceremony, which had on site the Infiniti Executive Vice President Trevor Mann, and Fintan Knight, Vice President for Infiniti Europe, Middle East and Africa. Knight sees the new factory as a key plan for the Infiniti brand, which moves to establish a manufacturing base in the UK.
“The design centre in Paddington, the Technical Centre in Cranfield and the ongoing partnership with the Infiniti Red Bull Racing team in Milton Keynes testify to our strong link with the UK,” he says. “Our investment here amplifies the brand’s presence in Europe, one of the key markets for Infiniti, and provides clear intent as we gear up for sales of the compact premium Q30 in 2015 – Infiniti is committed to growing its product offering over the coming years as we challenge the traditional premium offerings.”
The facility will be tasked with the production of the Q30, Infiniti’s crossover hatch that is forecasted to buoy the brand’s sales and forms part of a £250m investment in the UK by the brand. The new facilities add 25,000 square meters to the Sunderland site, comprising of the Q30 body assembly and final assembly facilities. Construction and facility installation is should be finished by the time the Q30 is set to be unveiled, in 2015.