Continental has developed for PSA Peugeot Citroen a multimedia navigation system which will be used in China.
The Multimedia Radio Navigation system developed by Continental was launched in March in Dongfeng-Peugeot Citroen Automobile’s C4 compact family vehicle. As the name says Dongfeng-Peugeot is a JV between Dongfeng and PSA Peugeot Citroen. The system, which uses Microsoft’s Windows operating system, includes a 7-inch touch screen, 3D map displays, handwriting recognition of Chinese characters and also hands-free phone calling.
Continental’s Multimedia Radio Navigation system was developed by the company’s R&D centers in Singapore and Shanghai and it is the company’s first system designed especially for China. In 2012 Continental’s operations in China brought a profit of 2.7 billion euro. In the Chinese market Continental has 19 plants, 9 R&D centers and 17,000 workers.
In March, Continental said it expects 2014 to bring a growth in sales if economy doesn’t deteriorate. Continental kept its target for 2013 even if the auto market in Europe declined more than the analysts’ predictions for the first quarter. The company expects sales to increase 5% in 2013 and plans to reach adjusted earnings before interest and taxes of more than 10% of revenue.