After making a big splash all over the world with its cheap, reliable cars, the Romanian automaker Dacia, under its Renault mother brand, is preparing to invade the United Kingdom, but future British customers will have to wait a little longer because the company will arrive there early 2013.
Dacia was received with warmth by the Frankfurt Motor Show attenders, where the two Duster SUVs, the 800 horsepower Pikes Peak and the “firetruck” were in the center of attention, gaining new customers just by standing there.
The UK versions of the low-cost Duster SUV and Sandero hatchback are expected to have subtle changes from the ones currently being sold in Europe with different headlights and bumpers and better quality cabins.
Renault says that Dacia won’t have a dedicated dealer in Britain and the French automaker will sell the cars initially after they will be put together at the Chennai, India, plant, alongside models for the Indian market.
“We will target private buyers. Fleets will not get discounts”, said the vice president of Renault product planning, Beatrice Foucher, who also announced that Renault will move up market leaving the current segment open for Dacia.