Dacia has introduced the Lodgy minivan in Denmark, the latest market in western Europe for the brand.
Earlier this year Dacia has also entered the UK and Ireland, part of the automaker’s plan to expand in the EU, where demand for the automaker’s low-costs vehicles is the highest and helped Renault keep sales up during the region’s downturn. Denmark is Dacia’s 41st market and Renault will also offer the Dacia Sandero to 33 dealerships in the region.
France is Dacia’s biggest-market, with 84,522 units sold here in 2012, followed by Germany with 46,617 units sold. Usually, Dacia vehicles retail for 20% less than mainstream brand models in Europe. In May, Renault’s sales in the EU and EFTA dropped 10%, with Dacia up 16% and the Renault brand down 18%, according to ACEA.
“Renault owes Dacia’s high margins to the very astute way it build these cars,” said IHS Automotive analyst Ian Fletcher. “Dacia is also seen as a very attractive alternative in mature markets in western Europe.”
The safety specialists at Euro NCAP have recently tested the new generation of the Dacia Sandero, which managed to score 4 stars out of a possible 5. There are several problems in the adult occupant, as in the frontal impact and in the rear impact there is a marginal protection.