Dacia Lodgy, a complete failure in terms of sales image

Two years after the French automaker unveiled the Dacia Lodgy MPV, the low cost model displays a disappointing record, with only 76,000 units sold.

Dacia, Renault’s Romanian brand unveiled the compact multi-purpose vehicle (MPV) model during the 2012 Geneva Motor Show – a vehicle that offers 5 or 7 seats, a navigation system with a 7-inch touchscreen display, Bluetooth, USB connectivity – and starts at 10,000 Euros.

That’s about 10,000 euro less compared to the competition – the Scénic or C4 Picasso, but even so, sales results are disappointing. Dacia says overall sales volume in Europe grew by almost 37 percent this year, thanks to the Duster and Sandero – but sales of Lodgy are down by 48 percent since the beginning of the year.
However, Renault refuses to talk about failure.

Dacia Lodgy Market Share failure

“Lodgy’s mission was to complete the offer which was previously proposed only by the Logan MCV and in this, he became a real place on market in Europe, North Africa and Turkey. It has helped expand our range by retaining our customers. After we took the brunt of the decline in the MPV market ” , said Renaud Pirel, marketing director of the Entry range.

In 2013, Dacia grew market share faster than any other vehicle manufacturer. Rising one place in the rankings, it is 16th in Europe and 5th in France

Source: lesechos.fr

– images showing Dacia Lodgy during the 2012 Geneva Motor Show debut