Dacia to shrink model lineup image

After a report surfaced in the French daily Les Echos, a Renault spokesperson confirmed that Dacia’s lineup would need a contraction, with the French parent to decide whether to axe the Logan MCV station wagon, Dokker van or Lodgy compact minivan.

It seems the three models – two of them currently on their first generation – are at risk because the European consumers have been signaling a shift away from vehicles in the station wagon and van segments, as they see the new small and compact crossovers as worthy alternatives.

“The market in these segments is moving toward SUV/crossovers across the subcompact, compact and economy car segments,” says Inovev analyst Jamel Taganza.

When it comes to sales alone, the one model most prone to a future termination seems to be the Lodgy seven-seater van, with deliveries decreasing. The Kangoo-style Dokker passenger van is flat for now – but Dacia seems unlikely to give it up as there is also a commercial version based on it. On the other hand, helped by the arrival of the second generation, the Logan MCV estate is selling very well.

Dacia has been Renault’s beacon of health in Europe, with figures from market researcher JATO Dynamics showing first eight month sales for the affordable brand are up 30% to 250,769 vehicles on high demand for the Sandero subcompact, Logan sedan and Duster SUV.

VIa Automotive News Europe