Daihatsu Motor and Toyota Motor Corporation plan to each manufacture a new compact car in Indonesia.
The two automakers have already designed the Daihatsu “Ayla” and the Toyota “Agya” according to the Indonesian Low Cost Green Car policy, which is currently under government review. Under an OEM arrangement Daihatsu will supply Toyota with the Agya.
Daihatsu will take care of the vehicle planning and development, and the vehicle will be manufactured at the new Suryacipta, Indonesia factory of P.T. Astra Daihatsu Motor, which is an Indonesian subsidiary of Daihatsu. The two models, which will be sold in the Indonesian market, will be unveiled at the Indonesia International Motor Show, from September 20th-30th.
All automakers try to focus more on the ASEAN countries, which are viewed as core markets for growth. Daihatsu began production in Indonesia in 1968 and Toyota in 1971, and since then both automakers have adapted to the market and to the consumer’s requests and offered optimum vehicles such as the Toyota “Rush”, Toyota “Avanza”, Daihatsu “Terios” and Daihatsu “Xenia”.
Therefore, these two last models, the Agya and the Ayla, have been designed after a thorough and long analysis of the Indonesian needs, being two fuel-efficient, affordable, compact cars.