Daimler and Google deepen strategic partnership image

Daimler AG and Google announced a deepening of their strategic partnership that will give the carmaker access to Google Maps for its in-car navigation systems.

The announcement was made at the 2012 Consumer Electronics Show held in Las Vegas. The agreement will provide Daimler with access to the suite of application programming interfaces (APIs) known as Google Maps API for Business for the use of cloud-based, map-related applications in Daimler vehicles and early access to other new APIs as they are developed. These applications significantly accelerate time-to-market in Mercedes-Benz passenger cars, which already include the Google maps and Places APIs.

The collaboration will allow Daimler to use Google Maps for their in-car map displays, and improve their ability to quickly and seamlessly integrate useful Google services into Mercedes-Benz passenger vehicles. Therefore, the carmaker will be able to accelerate the adoption of cutting edge technologies.

The partnership between the two companies dates back many years. In 2007, Daimler was the first automotive manufacturer in the United States to launch the Google “Send-to-Car” functionality in a vehicle. This allowed Mercedes-Benz customers to send destinations from Google Maps to their onboard navigations systems. Since 2011, Mercedes-Benz offers COMAND Online, a telematics system with cloud-based Mercedes-Benz apps that includes Google Street View, Panoramio and local search technologies.