The German automaker and its Japanese partner Nissan have agreed to also include in their ongoing cooperation agreements the development of the new midsize pickup truck that Mercedes-Benz would introduce by 2020.
Mercedes-Benz, the third largest premium automaker in the world, is deadlocked in an all out war against country rivals Audi and BMW in a bid to return to the top position it held for decades. While its growth levels in the past months have been consistently larger than of its rivals, the automaker still has a large cap to close. In a bid to do so, the carmaker decided to once more expand its line-up of models, tapping for the first time the pickup segment in a surprise move. The upcoming pickup model, fitting the midsize segment, has been envisioned as a commercial offering directed towards markets in Europe, Latin America, Australia and South Africa, with the US introductions still under debate. Following numerous rumors on the matter, Daimler and Nissan released a joint press release acknowledging the model would be based off the latter’s all-new NP300 truck.
“Entering the rapidly growing segment of midsize pickups is an important step in continuing our global growth path,” commented Daimler chief executive officer Dieter Zetsche. “Thanks to our well-established partnership with the Renault-Nissan Alliance, we are able to drastically reduce the time and cost to enter this key segment.”
Mercedes-Benz, Renault and Nissan have been cooperating on a number of projects, including shared engines assembly facilities and platforms for small cars after an alliance was inked between the companies back in 2010. The collaboration has so far yielded no less than 13 joint projects, after initially discussing only three.