The German automaker – a multinational automotive company that owns or has shares in producers that span from the tiny Smart cars to the Setra buses – has officially announced its decision to purchase a quarter of Italian motorcycle maker MV Agusta.
The move has been rumored and reported on several occasions and signals that motorbike and car technologies tend to unify in a bid to better survive and compete on the harsh global markets, driven by the need to decrease emissions and improve overall safety. Daimler announced in a statement on Friday it opted to purchase the chunk through its Mercedes-AMG performance division – thus having a seat on the motorcycle builder’s supervisory board.
MV Agusta is a legendary name in the world of motorcycles, especially when it comes to motorsport titles – it has more than 75 world championship rider and constructor titles. It also shows that Mercedes-Benz aims to better compete with its long-time rivals from BMW. The latter have been using their brand name to produce motorcycles for years – improving the segment through technical advances over the years (they can give you a motorcycle with ABS, radio, etc) and also owned Sweden’s Husqvarna until January 2013.