Daimler-BYD joint venture to launch electric car image

The German parent of Mercedes-Benz and China’s BYD have developed through a joint venture an all-new battery-electric vehicle – called Denza NEV – with its planned unveiling during the Beijing Motor Show.

To be sold under the new Denza brand the two have set up, the NEV is short for “New Energy Vehicle”, is a hatchback with pure electric design and will use batteries located under the floor to drive an electric motor that supplies power to the front wheels.

“Denza represents a significant step in sustainable transportation for the Chinese automotive market. It was vital that we have the right infrastructure partner to support this innovative concept,” said Arno Roe Ringer, Shenzhen BYD Daimler New Technology Co. Ltd.’ chief operating officer.

BYD, who strives to become a key player in the emerging Chinese battery electric market would provide the car with the drive system, while Daimler comes through with the architecture and other key components, like the safety system.

The Chinese government has been on the offensive concerning this car segment, as the country faces huge problems caused by smog and pollution in many major city and has asked automakers to aid in putting on Chinese roads as much as 5 million battery cars during the following eight years.