Daimler, the German automaker that is also involved in the heavy trucks business, announced it expects truck deliveries to surge past the 500,000 vehicles mark this year and rise to 700,000 unit by the end of the decade.
According to trucks chief Wolfgang Bernhard, the German truck maker bets on rising deliveries in the United States to offset slumping demand in certain emerging markets, such as Brazil. “We want to sell significantly more than 500,000,” commented the executive, adding the delivery tally would mean an increase of 5 percent or more compared to last year’s figures, buoyed by rising demand in the US, India and Indonesia. Already in the fourth quarter Daimler’s sales were up 45 percent. In 2015 the company also has the objective of significantly growing earnings before interest and tax from 2014’s figure of 2.07 billion euros ($2.34 billion), thanks to a growing sales network and cost cuts achieved by sharing parts between its truck brands.
Daimler Trucks has already announced its intention to invest 2.4 billion euros ($2.72 billion) in research and development and a further 2.2 billion euros in factories and other properties by 2016 as it strives to expand its dealership network in Asia. It will also use the investments to also introduce a product range better tailored to emerging markets. “Truck makers are in the infancy of developing a platform strategy,” added Bernhard, saying the Mercedes, Freightliner, Western Star, FUSO and Auman brands are just now strategizing how to better share parts, such as engines, cabins, electronics or chassis components.
Via Automotive News Europe