After the rumors that Daimler’s CEO Dieter Zetsche is interested in developing premium cars together with Renault, it was the French company’s turn to offer a positive reply, considering the opportunity of adding supplementary profit to both parties.
Indeed, Jerome Stoll, executive VP sales and marketing at Renault stated: “Everything is possible, so long as it makes sense commercially for both partners. Mr. Zetsche said the premium segment is not taboo.”
As Renault is currently working at new premium products in order to launch them in 2014, the partnership with Daimler in this business sector may add some high quality touches due to Daimler’s experience with Mercedes-Benz.
Daimler has already in April 2010 signed a deal with Renault and Nissan in order to develop small cars, commercial vehicles and future powertrains.
In his quest of becoming the second carmaker in West Europe after Volkswagen, Renault targets to increase its sales to 3 million in 2013, from a maximum forecasted in 2011 of 2,8 million vehicles.
On the other hand, Daimler, ranked the third luxury carmaker worldwide, is reporting a 7.6 percent falling in quarterly earnings for the first time in the last two years. The main causes seemed to be slow sales growth and high costs regarding new models development and launching.