Daimler lost almost $440,000 on each Maybach sold! image

Daimler announced in November 2011 that Maybach will cease to be a brand by 2013.

Car Magazine reports the German automaker lost somewhere around $440,000 (€330,000) on each and every one of them. In addition, the UK Magazine estimates that Mercedes sank $1.32 billion into the venture, which is how it came up with its calculation for how much the company lost per vehicle.

As revealed by CAR, Daimler and Aston Martin did indeed talk about building a new generation of Maybachs and the Aston-designed 57/62 replacement was on the shortlist for 2011’s Frankfurt show.
An all-new Maybach family would have featured five different amazing bodystyles, according to CAR sources.

But it was not to be.

Instead, Daimler will pick up the ultra-luxury slack with a new range of sedans based on the S-Class.

The hand-built Maybach models start at $343,250 for the Maybach 57 and can go all the way up to $1.3 million for the 62S Landaulet. It takes Maybach about five to seven months to build each car after taking an order.