Daimler Plans to Increase Unit Sales and Market Share in 2012 image

For this year Daimler Trucks plans to achieve earnings before interest and taxes at least as high as in 2011. Last year the company achieved sales and revenues up 20%.

In the first months of 2012 markets in NAFTA and Asia did well, but Europe and Latin America had to face some difficulties. Daimler hopes situation will improve from the second half of 2012 and reach its strategic return on sales target of 8% as measured across the business cycle.

“In 2012 we will once again prove that our Global Excellence Strategy is working well. We operate worldwide, our by now five truck brands offer the right products for every region, and we are now just hitting our stride in the growth markets of India and China”, said Andreas Renschler, the Daimler Board of Management member responsible for Daimler Trucks and Daimler Buses, in Stuttgart.

Recently the company presented the new truck brand BharatBenz in India, manufactured in Chennai in the southern part of the country. Around €700 million was invested in the plant from where the first series-produced vehicles will leave this fall. The facility can produce up to 70,000 units annually and the brand’s product lineup will cover the entire range of vehicles, from light-duty to heavy-duty trucks. At the same time as the subsidiary Daimler India Commercial Vehicles makes its preparations for the launch of series production, it is also setting up a sales network, which will consist of around 70 dealerships this year.