Daimler to collaborate with Aston Martin for Maybach image

Daimler Ag and Aston Martin are in talks on a potential cooperation agreement for the Maybach brand, as the Mercedes-Benz maker nears a decision on the future of the ultra-luxury brand.

“We are close to a decision,” CEO Dieter Zetsche said Tuesday at the Frankfurt auto show.

Overall, it sounds like a win-win situation. Maybach would no longer be stuck with old S-Class platforms and Aston Martin would be able to tap into Mercedes’ vast array of powerful engines.

According to Autocar magazine, Aston Martin’s expertise may have been brought to bear chiefly on a new Maybach show car interior, but any long-term co-operation would likely see the sports car manufacturer share in alloy tech and new engines.

For its part, Daimler desperately needs to reinvigorate the current Maybach range if it intends on maintaining the brand’s position at the hyper-luxurious end of the market.

The automaker succeeded to sell last year only 200 units, while competitors like BMW’s Rolls Royce and Bentley sold 2,700 autos and 5,100 respectively.

Founded in 1909 by Wilhelm Maybach and his son, the company was originally a subsidiary ofLuftschiffbau Zeppelin GmbH and was itself known as Luftfahrzeug-Motorenbau GmbH until 1912.
In 1997 Daimler unveiled for the first time the ultra-luxury limousine at the Tokyo Motorshow.

Production of the new model commenced in two sizes — the Maybach 57 and the Maybach 62.

In 2005, Daimler added the 57S, a limousine that is powered by a 6.0L V12 bi-turbo engine, producing 604 bhp (450 kW) and 737 lb-ft (999 N-m) of torque.