Daimler AG will spend 600 million euros ($895.9 million) to expand its compact car plant in Rastatt, Germany, the company said on Thursday.
In addition, a further 800 million euros will be invested in a new plant at the Hungarian location of Kecskemét. The Company’s total investments for these two locations thus amount to approximately 1.4 billion euros. The first vehicles of the successor generation to the current A- and B-Class will roll off the assembly lines in Rastatt from the end of 2011.
“With this significant investment we are defining our future in the compact car segment and safeguard the plant Rastatt in the long term. In addition, we will continue to invest in our locations in Germany – about EUR 3 billion in 2009 and 2010 alone,” said Dr. Dieter Zetsche, Chairman of the Board of Management of Daimler AG and head of Mercedes-Benz Cars. “The expansion of the Rastatt plant illustrates our clear commitment to our center of excellence and the excellent work of the Rastatt employees,” continued Zetsche.
“The expansion of the Mercedes-Benz plant in Rastatt is a symbol of our country’s innovative capability and export strength. At the same time, is it also a signal to continue to invest particularly in times of crisis, thus maintaining and creating technology jobs for the future,” said Baden-Württemberg Finance Minister Willi Stächele on the occasion of the plant expansion in Rastatt.
New body shell hall in Rastatt
An additional production hall, in which construction for the plant equipment for body shells will begin soon, has been built as an auxiliary to the existing building facilities in Rastatt. To enable part deliveries and unloading directly at the production site, a direct train connection is planned for the hall. The new body shell hall has an area of approximately 66,000 m2. This is where parts from the local region will also be installed: The groundbreaking ceremony for a new Mercedes-Benz press shop for production, among other things, of exterior parts for the follow-up generation to the A- and B-Class from 2011 was held in the nearby town of Kuppenheim in June. The total investments for the Kuppenheim press shop amount to around 70 million euros.
Follow-up generation of the A- and B-Class
With the expansion of its product line in the compact vehicle segment, in future Mercedes-Benz will be offering four models instead of the current two with a view to acquiring new customer groups and growing in additional markets. The future models will also offer product features like generous interior space, which are already popular with customers of the A- and B-Class. In addition, further variants and designs will set new trends.
Production network between Rastatt and Kecskemét
The construction work in Kecskemét, Hungary began a few days ago with the official ground-breaking ceremony. The building for vehicle paintwork at the new factory is being constructed first, followed by the body shop and the assembly hall starting early next year. Both plants together form a coordinated production network. The first models of the successor generation will be produced in Rastatt from the end of 2011, and the production ramp-up in Hungary is planned for 2012.
“Production costs are a key factor in the competitiveness of the price-sensitive compact vehicle segment: The coordinated production network of the Rastatt and Kecskemét plants will make a key contribution to this,” said Rainer Schmückle, Chief Operating Officer of Mercedes-Benz Cars. “In future, three of four vehicles of the successor generation to the A- and B-Class will come from the Rastatt plant location, which will remain a central proven component of our production network.”
Successful in the premium compact vehicle segment
With the A- and B-Class, Mercedes-Benz is already a successful premium manufacturer of compact vehicles. Since the A-Class entered production in 1997 and the B-Class in 2005 over 2.4 million A- and B-Class vehicles have rolled off assembly lines. Between 2002 and 2005 Daimler AG invested about 900 million euros in the Rastatt plant for the second generation of the A-Class and the B-Class.
The most important markets for the compact vehicles from Rastatt are Germany, Italy, France and the UK. In addition, this year the B-Class was successfully launched in China where it has gained a market share of 25%, significantly above expectations.
A- Class E-Cell in small series production starting in late 2010
From the end of 2010 production at the Rastatt plant will also be expanded with small series production of the electrically-operated A-Class E-Cell. Peter Wesp, head of the Mercedes-Benz plant in Rastatt: “Small series production of the A-Class E-Cell will once again prove the expertise of the Rastatt plant in premium compact vehicles. The employees are also intensively preparing for the successor generation of the A- and B-Class – we are thus well-prepared and highly motivated for the future.”
Mercedes-Benz Rastatt plant
The Rastatt plant is Mercedes-Benz’ center of excellence for compact vehicles, with around 5,700 employees. The production start of the A-Class marked a new generation of vehicles in 1997. The Mercedes-Benz B-Class has also been rolling off the assembly lines in Rastatt since 2005, with a production of more than 500,000 vehicles to date. Both compact vehicles appeal to customers mainly with their unique security concept, spacious interiors and excellent variability.