Daimler intends to fight his way up the luxury automotive ladder by enforcing a new leadership model.
In an increasingly inter-connected world, in which Apple Inc. and Google expressed a clear intention to tackle the automotive industry, well-established and traditional automakers must improve their performance and become more flexible. Under these circumstances, Daimler AG internally announced the implementation of the new “Leadership 2020” programme, aimed at identifying ways to better react to market shifts, unexpected competition, pressure to develop environmentally friendly vehicles and, more importantly, to gradually more demanding customers.
Part of its new “Leadership 2020” programme, Daimler will appoint 150 executives globally to create eight task forces which will take into discussion management policies, internal company behaviour and new ways to innovation. In a letter to employees, Daimler CEO Dieter Zetsche and fellow board members stated that: “Our world is moving at record speed, challenges are more complex than ever, and many trends are anything but stable” and continued by highlighting the Group’s most stringent need to “re-evaluate, and if necessary, redefine the way we lead our employees, our business and ourselves.”
The letter obtained by Bloomberg also states that the initiative of the Stuttgart-based car manufacturer will start in January 2016 and run for six months of “open dialogue”, with “no predetermined outcome to this process.” Daimler’s spokesperson declined any discussion on the leaked letter and its contents, but this effort aligns perfectly into Zetsche’s publicly announced intention to modernize the 129-year-old automaker in a period when performance is stable and sustainable.
Daimler’s “Leadership 2020” programme is not a singular endeavor in the auto world. BMW’s newly appointed CEO, Harald Krueger, announced a strategic assessment on the Group, scheduled for 2016, while Volkswagen is making an effort to become more flexible, by pushing a lot of the decision-making process onto brand and regional managers and away from the center.
Via Automotive News Europe