The German auto Group announced its Car2go free-floating car sharing service will be launched in Brussels, Belgium, in October.
Daimler is slowly expanding its ride-hailing business Car2go and the service will be available in Brussels, Belgium, starting from October, the third location opened by Car2go within less than a year, following Madrid – Spain – back in November 2015 and Chongqing – China- earlier in April. Unlike traditional carsharing programs, Car2go meets the daily needs of users by allowing its users to pick up and return the cars from each legal parking space within a designated downtown area. In Brussels, the company will cover an area of around 50 km2 with 300 vehicles, out of which 250 will be smart fortwo city cars and further 50 Mercedes-Benz A Class models.
“We are consequently implementing the car2go growth strategy and underlining our world-wide market leadership in free-floating car-sharing”, said Roland Keppler, CEO of car2go. “The increasing usage of car2go clearly shows a growing demand for spontaneous mobility around the globe.”
Daimler has deployed its “floating” fleet of 14,000 smart fortwos in 30 worldwide locations so far, while the service currently has around 1.9 million registered customers. Until recently, Mercedes’ parent company was rumoured to have intended to take a bold step and to tie-up with Uber so that it can dominate the business, but CEOs of both companies publically dismissed such a move earlier this month.