In an interview with the German newspaper Handelsblatt, Daimler CEO Dieter Zetsche talks about BMW’s electric competition and political connections.
The carmaker, mainly trough its smart brand, entered electric mobility ahead of the competition and is currently reaping the benefits – the smart EV is Germany’s best sold electric car.
“With approximately 40 % market share we are the market leader in battery-powered vehicles in Germany,” he said.
Starting with 2014, Mercedes-Benz will also have a direct competitor to BMW’s i3 electric vehicle, in the form of an electric B-Class, which relies on the technique of U.S. cooperation partner Tesla.
Regarding the move BMW took – to conceive an electric vehicle from the scratch, he thinks this is an expensive way to come into the market. “We do not see that costs and benefits are to be reconciled.”
In the interview with the Handelsblatt Zetsche also rejected criticism of party donations. Daimler regularly donates to political parties.
“We see this as a civic duty and they are our contribution to the development of our parliamentary democracy,” said Daimler’s CEO. “In 2013, the CDU and SPD each received 100,000 Euros from us, FDP, Greens and CSU each 40,000 euros.”
) - Monday, October 28th, 2013 - filed under Industry
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