Data Shows Large Truck Buyers Show Highest Loyalty image

New industry data by Edmunds.com shows that subcompact owners are the most fickle, while the most loyal are the large trucks buyers.

The report is based on data gathered from dealerships in the US from January 2012 until July, and it didn’t include exotic cars due to poor sample size. The data gathered shows the percentage of buyers who kept buying cars from the same vehicle segment as that of their trade-ins. The result was that 61.8% of the buyers who chose large trucks stick with the same vehicle type, compared with 15.1% of subcompact car buyers that chose to buy another subcompact.

“The subcompact has historically been the first car that you purchase as an employed adult; the car you choose because you’re too cash-strapped to afford anything better,” said Warren Clarke, automotive content editor of Edmunds.com. “In a tough economy that has people keeping close watch on their finances, it’s a bit surprising that more buyers aren’t opting to remain in this most frugal of segments.”

1. Large trucks — 61.8%

2. Vans — 50.9%

3. Minivans — 48.9%

4. Premium sports cars — 47.3%

5. Premium luxury cars — 46.7%

6. Premium luxury SUVs — 46.6%

7. Entry-level luxury cars — 42.5%

8. Large traditional SUVs — 42.2%

9. Large cars — 41.0%

10. Midrange luxury SUVs — 39.6%

11. Midrange luxury cars — 38.1%

12. Compact cars — 37.3%

13. Midsize cars — 37.1%

14. Compact trucks — 36.5%

15. Entry-level luxury SUVs — 30.8%

16. Midrange sports cars — 30.2%

17. Midsize traditional SUVs — 28.3%

18. Compact crossover SUVs — 27.3%

19. Entry-level sports cars — 23.7%

20. Midsize crossover SUVs — 21.6%

21. Large crossover SUVs — 16.0%

22. Subcompact cars — 15.1%