Datsun Brand Returns to Nissan image

Nissan Motor’s Datsun is expected to reach increasing sales in Indonesia, India and Russia, after the company revived the nameplate for cars and trucks for emerging markets.

Recently Nissan declared that it plans to invest $400 million in Indonesia in the following two years, double hiring by 2014 and triple its dealerships in Southeast Asia’s largest economy to 90,000.

“It’s a green car, affordable car, small displacement, high local content,” CEO Carlos Ghosn said of the Datsun. “It’s going to be a generous car.”

Nissan Motors Indonesia, which is the third best-selling brand in this country, aims at increasing sales by launching a cheaper multipurpose vehicle (MPV) and city car suited specifically for its market. Nissan’s largest sales in Indonesia were brought by its popular family mini van Grand Livina, accounting for 45% of sales, and the city car lines March and Juke for 40%.

Nissan, which aims at the emerging markets, has already made a partnership with Ashok Leyland Ltd in India and a recently announced factory in Brazil, where it aims to triple its market share by 2016. Nissan and its French partner, Renault SA, are also close to announcing a deal to increase the alliance’s stake in Russia’s AvtoVAZ.