David Coulhard is the new AMG ambassador image

DTM driver and ex Formula1 driver David Coulhard has been made a new brand ambassador for AMG.

From now on, the 40 year-old Scot will be active as a discussion partner during customer and press events, and also support the AMG development team in their test driving activities. David Coulthard is currently involved in the marketing campaign for the new Mercedes-Benz E 63 AMG.

Ola Källenius, Chairman of Mercedes-AMG GmbH: “We are very pleased to welcome David Coulthard as a new member of the AMG family. As a fair sportsman and well-liked personality, David is perfectly suited to AMG and its more than 40 years of motorsports history. As an active DTM driver and Formula 1 driver of many years standing, David Coulthard has very extensive know-how which makes him a very knowledgeable partner for our engineers when configuring new AMG high-performance models.”

David Coulthard: “I have been a member of the Mercedes-Benz family since 1996, and now I am also joining AMG as an exciting high-performance brand. This is without doubt the perfect complement to my job as a DTM driver, where I already drive an AMG C-Class of course.”

Anyway, Coulhard is not the only one ambassador for AMG; Another DTM driver active as an AMG brand ambassador is Bernd Schneider.

With five championship titles in the DTM, one in the ITC and one in the FIA GT Championship, Schneider is one of the most successful German racing drivers ever.