De Tomaso sold Deauville production license to a Chinese company image

The saga of the De Tomaso brand continues, as the Turin-based company announced it has sold the production license of the Deauville crossover to a Chinese group.

The company owned by Gian Maria Rossignolo declined to reveal the name of the Chinese company. However, it said the Asian buyer paid €12 million for the right to manufacture the Deauville model.

Gianluca Rossignolo, the owner’s son, said to Quattroruote magazine that the production license sale of the Deauville platform is the proof that De Tomaso has developed a winning technology and that the foundations upon which the entire industrial project is built are solid.

According to Cars UK, the buyer of the Deauville platform is NAC, a sister company of the Shanghai Automotive Industry Corporation (SAIC), GM’s partner in China. A rather logical association, taking into account that the Deauville concept unveiled in Geneva had various interior components from the Cadillac SRX crossover.

The NAC licensing agreement could also allow De Tomaso to use GM-sourced engines in the Deauville. De Tomaso previously said the Deauville would be launched with a six-cylinder 247-hp turbodiesel, a 296-hp petrol V6 and a 524-hp petrol V8. Initial plans included the production of 3,000 units a year for $115,000 a piece. So far it is not clear whether the NAC-built Deauville will be sold only in China or in other markets as well.