December sales: Ford sees great growth in China image

Ford Motor Co. and its local partners in China sold a total of 94,838 vehicles on a wholesale basis in December, an increase of 35 % from a year earlier, according to a statement.

More so, over the course of the entire year, Ford’s sales grew by an astounding 49%, totaling 935,813 vehicles on a wholesale basis, helped by Ford Focus, the best selling model in China last year. For the first time, Ford managed to outsell Toyota on an annual basis in China, based on company statements stretching back to 2001.

While the Dearborn, Michigan-based automaker got a later start in China than General Motors and Volkswagen, Ford is catching up. The popularity of the Focus helped Ford’s sales in the country expand faster than any major competitor and the company is spending $4.9 billion to double manufacturing capacity there.

“Ford was a latecomer, but they’ve really made an effort to diversify their portfolio,” said Klaus Paur, Shanghai-based global head of automotive coverage at market researcher Ipsos. “In 2014, Ford will solidify their position because it seems they have a good strategy and good portfolio.”

Aside from the Focus, Ford benefited from the popularity of new locally manufactured models such as the Kuga and EcoSport SUVs, as well as the Mondeo.
Ford partners with Chongqing ChangAn Automobile Co Ltd and Jiangling Motors Corp in making vehicles in the world’s biggest automotive market.

Via Reuters, Bloomberg